Architecture Business Model
admin
2018-06-26T20:07:02+00:00
The industrial revolution was characterized by a shift from agrarian economy to manufacturing industries. Value chains became essential, and each step in the process was key to building scalable businesses. Raw materials needed to be procured, stored, and accurately accounted for. Raw materials were then transformed in factories. Then, placed in inventory in warehouses or shipped to markets via transportation infrastructure, such as railroads. This model is expensive and time-consuming, which accounts for much of the manufacturing and industrial base being outsourced to China or other countries. Business Models of the late 20th and early 21st Centuries have radically shifted from tangible to intangible assets and from creator to broker models.
In practice, Business Models characterized by intangible assets and brokers have motivated established enterprises to embark on digital transformation initiatives in the face of disruptive start-ups such as Uber and Airbnb. However, sellers continue to have a primary responsibility to buyers. One’s Brand Promise is more important than ever. Cloud computing, artificial intelligence, and automation are removing the human touch that was characteristic of past Business Models, in which finished goods were sold to customers in a retail environment (B2C) or through a direct sales force (B2C). EVI has the methods and team to enable companies to make a deliberate effort to understand what motivates customers and how to exceed their expectations to grow loyalty and brand equity.
The left side of the pyramid illustrates the principles of Business Architecture, in which Strategy inspires Business Models, which in turn define Business Processes. Enterprise Value Integration (EVI) introduces two new breakthroughs in this realm. First, EVI aligns Brand Architecture (right) with Business Architecture. Secondly, EVI designs and implements financial analytic systems to measure inputs, transformations, and outputs associated with each business process and each customer segment. This enables brand promises to be met in a more sustainable and profitable way.
The right side highlights EVI’s approach to Brand Architecture. Strategy is closely associated with Positioning. Business Model is correlated with Brand Promises. Business Models have a significant impact on Customer Experience(s). Business Architecture is structured around internal systems, such as cloud computing infrastructure. Brand Architecture is innately external. EVI is passionate about each customer’s interactions because experiences are essential to earning loyalty, upselling additional services/products and building equity.
