Enterprise Value Integration (EVI) focuses on closing gaps between what Customers Experience and what they expect based on the brand promise. This often creates a significant amount of value for both customers and shareholders, because it improves loyalty and brand reputation. The failure to assure that Business Processes are designed to serve customers under different circumstances and conditions is actually the most common problem with enterprises. The way to address this in a comprehensive way involves three initiatives. The first is to collect and analyze unstructured customer feedback and go way beyond sentiment analysis. Identifying the root cause of a failure in the customer experience can often be traced back to a business process workflow that does not factor in all the needed alternatives. The second initiative is to take real-world data and build an inventory of all of the different scenarios faced by customers and correlate them to market segments. This allows for an accounting of the costs associated with these different needs and conditions. Finally, the third initiative is to put what you have learned into practice. All of these initiatives can be put into practice with an agile approach, with two-week sprints.  LEARN MORE ABOUT ARCHITECTURE >