BRAND PROMISES
David, Caitlin, and Bruce are all different consumers with different needs. They have one thing in common. They made purchasing decisions based on brand promises. In the case of David, he wanted lightweight polycarbonate lenses. Caitlin wanted to get away on a mini-vacation in San Antonio to forget a break-up with her boyfriend. Bruce wanted a computer he could rely on.
WHY DO BIG BRANDS FAIL TO DELIVER?
Brand Promises have a sacred quality to consumers. They trust that spending their money with a household brand name will result in the value they are looking for. When brands are motivated to cut costs in areas that directly impact the customer, they are violating that sacred trust. Senior management of publicly-traded companies are incented and compensated to drive up shareholder value, so they need a way to do that and to deliver on the Brand Promise made to customers.
WHAT DOES EVI DO ABOUT IT?
Our primary focus is to align a company’s Brand Promise with the systems and people who can deliver on the promise in the most profitable way. Our expertise is marketing messages and computer systems, particularly business processes, web services, and cost accounting systems. Quantifying resource consumption is what advances the discipline and adds value to enterprises.