BRAND PROMISE

Craig is a passionate video gamer. He paid extra to pre-order a game, so he could pick it up at his favorite gaming retailer. He expected it would be there when he arrived at midnight, when the game was ready to be released to the World.

WHY DID THIS BRAND FAIL TO DELIVER?

Brand Promises have a sacred quality to gamers, like Crag. He trusted that spending his money with the retailer will result in having the game when he wanted it. The retailer’s systems were insufficient to handle the workflow required. It could be that the inventory system was overwhelmed or that the company ordered fewer games than ordered to keep short-term costs down.

WHAT DOES EVI DO ABOUT IT?

Our primary focus is to align a company’s Brand Promise with the systems and people who can deliver on the promise in the most profitable way. Our expertise is marketing messages and computer systems, particularly business processes, web services, and cost accounting systems. Quantifying resource consumption is what advances the discipline and adds value to enterprises.

CONTACT ENTERPRISE VALUE INTEGRATION TO LEARN WHAT WE CAN DO FOR YOUR BRAND:

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CUSTOMER INTELLIGENCE (SAS)

- Suneel Grover

Everything happens somewhere, and much of our customer data includes location information. Websites include x, y coordinates in semi-structured click streams, and the mobile apps your prospects depend on frequently support device location to provide a personalized, targeted experience. As my SAS peer Robby Powell said: "Human brains are hardwired [...]

SAS Customer Intelligence 360: Data visualization, location analytics and geospatial insights was published on Customer Intelligence Blog.

- Suneel Grover

We live in the age of data. From global warming stats to customer behavior patterns, new technologies have made it easier to collect, store, access and analyze information. But our use of these technologies has also eroded our attention spans and fueled post-truth misunderstandings. To combat these trends, the question [...]

SAS Customer Intelligence 360: Visual analytics, sankey diagrams and customer journeys was published on Customer Intelligence Blog.

- Suneel Grover

According to the SAS Experience 2030 global study, by the year 2030 67% of in-person customer engagements (think sales assistance and information queries) will be completed by smart machines rather than humans. And while it may seem a bit ironic, the most personalized customer experiences could involve no people at [...]

SAS Customer Intelligence 360: Make better decisions with analytically driven marketing was published on Customer Intelligence Blog.

INDUSTRY WATCH: TELECOM

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INDUSTRY WATCH: SMART PHONES

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