BUSINESS PROCESS MANAGEMENT (BPM)
BPM is not simply a way to be more efficient, but it is a vital link in the value chain. It enables brands to keep promises to customers and provide the workflows to computer systems to execute consistently using business rules and smart logic.
MARKETING AUTOMATION
Workflows that are established with BPM systems should be consistent in the Marketing Automation processes. From the first point of contact with a prospective customer, EVI begins the process of helping companies remember what customers value and what resources are consumed by them.
QUANTIFYING CONSUMPTION OF RESOURCES
The most powerful aspect of EVI is to integrate Business and Brand Architecture. Quantifying resource consumption is what advances the discipline and adds value to enterprises.