BRAND PROMISE
Craig is a passionate video gamer. He paid extra to pre-order a game, so he could pick it up at his favorite gaming retailer. He expected it would be there when he arrived at midnight, when the game was ready to be released to the World.
WHY DID THIS BRAND FAIL TO DELIVER?
Brand Promises have a sacred quality to gamers, like Crag. He trusted that spending his money with the retailer will result in having the game when he wanted it. The retailer’s systems were insufficient to handle the workflow required. It could be that the inventory system was overwhelmed or that the company ordered fewer games than ordered to keep short-term costs down.
WHAT DOES EVI DO ABOUT IT?
Our primary focus is to align a company’s Brand Promise with the systems and people who can deliver on the promise in the most profitable way. Our expertise is marketing messages and computer systems, particularly business processes, web services, and cost accounting systems. Quantifying resource consumption is what advances the discipline and adds value to enterprises.